OF WHAT I DO ・Consumer trend/Competitor watch to generate new insights/ideas to fuel in digital/social mkt activations ・Develope campaign... concepts/claims & transform big concept into social ideas/assets creation ・Based on mkt calendar, craft impactful 360...
Expert view: Amit Premchandani, Senior Vice President and Fund Manager – Equity at UTI AMC, says disruption risks are emerging in stable sectors like consumer staples as new e-commerce brands challenge established players. Continue Reading »